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Sunday, July 20, 2008
Prior to the mid-nineties, M & M was an automobile assembly plant. The company used to manufacture Willys Jeeps and its minor modified versions (modifications carried out in India). In 1996, the company planned to enter the SUV segment with an all new product which can compete even in foreign markets. Since M & M didn't have the know-how of making a new age product, they devised a whole new concept among Indian auto companies. For their growth, the company roped in new executives such as Dr. Pawan Goenka and Alan Durante who have worked in this industry in western countries.
source:en-wikipedia
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