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Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries Co., Ltd. (FHI).

Subaru is internationally known for their use of boxer engines in most of their vehicles. The company decided to utilize all wheel drive in most international markets as standard equipment in 1996. They also offer many turbocharged versions of their passenger cars, such as the Impreza WRX which is well-known in motorsports, such as rally racing. Other turbocharged models from Subaru include the Forester XT, Impreza STI and Legacy GT Spec.B.

Fuji Heavy Industries, the parent company of Subaru, is currently in a partnership with Toyota Motor Corporation, which owns 16.5% of FHI. The company is named after the star cluster Pleiades, which in Greek mythology is known as the Seven Sisters, and in Japanese mythology the name is "Subaru", which roughly translated into English means, "to govern", "unite," or "gather together". The company logo is influenced by the star cluster. The large star in the logo represents Fuji Heavy Industries, and the five smaller stars represent the current five companies that are united under the FHI group.